Campaign ROI

Estimated campaign financial result from contacts, attributed deposits, and offer costs.

Profit MVP uses GGR from money_transactions f_type 50/51 after attributed contact. GGR = -(sum f_value / 100). Deposits remain visible as volume, not profit.

All financial values are converted to selected reporting currency. Local exchange_rates are used first, then money_types fallback. Source transaction currencies are preserved in drilldowns.

Offer costs are converted from offer currency to selected reporting currency.

Estimated cost uses offer setup. Actual bonus cost uses source bonus transactions attributed after contact.

FX Rates Summary

Reporting currency

EUR

Rates source

Not loaded

USD→EUR rate used

N/A

Rate date

N/A

Filters

Owner

From

Campaign

Campaign code

Player category

Country

Window

Currency

Campaigns

0

Contact events

0

Attributed depositors

0

Attributed deposits

0

Attributed deposit amount

0.00

Attributed GGR (EUR)

0.00

Calculated in selected window after each attributed contact.

Estimated offer cost

0.00

Actual bonus cost

0.00

Estimated profit

0.00

Actual profit

0.00

Estimated ROI

N/A

Actual ROI

N/A

Campaign ROI Estimate

0 campaigns

campaignCode	campaignName	offerCode	offerCurrency	Original cost / converted player	Converted cost / converted player (EUR)	Cost basis	contactEvents	sentEvents	attributedDepositors	attributedDeposits	attributedDepositAmount (EUR)	attributedGgr (EUR)	estimatedCost	actualBonusCost	bonusTx	estimatedProfit	actualProfit	estimatedROI	actualROI	conversionRate	Details
No campaign ROI rows found for these filters.